2023 Rewind: Sales Navigator: How To Filter Your Prospects Based On Their Financial Value by Mehul Tandel
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HOME   >   GUIDES  > 2023 REWIND: SALES NAVIGATOR: HOW TO FILTER YOUR PROSPECTS BASED ON THEIR FINANCIAL VALUE
2023 Rewind: Sales Navigator: How To Filter Your Prospects Based On Their Financial Value
Let's assume that you're an IT company aiming at the BFSI and Retail sectors, and you've fine-tuned your Ideal Customer Profile (ICP) filters for a focused approach. To further narrow down your prospects, consider this nifty hack:
Let's assume that you're an IT company aiming at the BFSI and Retail sectors, and you've fine-tuned your Ideal Customer Profile (ICP) filters for a focused approach. To further narrow down your prospects, consider this nifty hack: If your target account is investing in paid media through Google and LinkedIn ads, it can serve as a 'somewhat indicative' measure of financial well-being. Not many know that there is a filter on Sales Navigator for this!
Check the image below :



Digital sales often thrive on such hacks, enabling you to truly concentrate on a select group of target accounts. Let us know if you find this tip helpful!

For more information on how we undertake this process, check out our digital sales team offering.
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